Top 5 Ecommerce Digital Marketing Strategies – How To Grow your Ecommerce Business
June 10 2020 0 Comment

Ecommerce business is an online business which needs to be marketed online and some of our Digital marketing strategieswill help you lift and grow your Ecommerce business. How to promote your content, how to attract your customers, Knowing your goals, designing a framework is one of the essential parts to market and strategize your business.

List of top 5 Ecommerce Digital Marketing Strategies

  • Content Strategy
  • SEO Strategy
  • Public Relation Strategy
  • Social Media Marketing Strategy
  • Email Marketing Strategy

Some marketing strategies you need to know to grow your Ecommerce business.

All of your plans are useless if you can’t attract any customers and for that you need a good marketing strategy.

Before you launch your store, it’s important to spend time thinking through your marketing strategy. This will cover how you acquire, convert, and retain customers through a variety of different channels and platforms (like organic search or social ads), and is one of the most critical parts of your business plan. After all, all of your other planning is useless if you can’t attract any customers to your store

Having strategy is a crucial part for any business plan. Following are some of the strategies to grow your Ecommerce business.

1. Content strategy

Your content plans will be eventually a part of SEO but looking into content separately is very important as most of your marketing strategies are dependent on the quality of your content.

If you want to add a blog to your website with your own services, benefits of your online store or a blog on your customer stories.

While making your content strategy you first have to follow a few frameworks:

  • Know your main goal – The first step to the framework is knowing your goals.
    You should plan a particular goal for your business for example setting goals for a particular reach on your website & generating traffic or reaching out to more people.
  • Getting friendly with your customers – Get closer than ever to your customers so that you can know them better and tell them what they need well before they realize it themselves. Now that you know what your goal for content marketing is, you need to get an idea of who the customers you are serving. It’s called a “buyer persona”. Buyer personas help you to create the right message, to the right person, at the right time.
  • Find the Competitor’s Weaknesses to Build Your Strengths – Having good research about your competition will help you know where the opportunity lies to grow your business faster. Most companies make one critical mistake by just assuming that the competitors they know are the competitors their customers consider.
  • Keyword research plan – Create a keyword research plan to rank your business on google. Your goal is to find keyword phrases that your customers use and it is easy to start getting traffic from Google.
  • Create Truly Useful Content – Once You’ve got the keywords you want to target. Now, what should you write about? To start, you need to write the best answer to your customers’ questions. Put yourself in a customer’s shoes. What would you want to know if you were doing research on this topic?
  • Promote the content – When it comes to promoting content, SEO is the most effective traffic source to scale. The more the traffic on your website, the more Google will crawl your site. To do this, planning on promoting the article in a few communities, such as Reddit, LinkedIn groups, and Facebook groups helps a lot.

    – There are five ways people come to your site:
    – Direct (a visitor types in your URL).
    – Email (a click from an email).
    – Referral (a click from another site).
    – Social (a click from a social media site).
    – Organic Search (a click from a search engine).

2. SEO

Organic visibility is very crucial to succeed in an Ecommerce business. It is an unpaid source of attracting customers to your business.

For your e-commerce website, you need to look at where most of your traffic, conversions and sales come from. At the same time, your competitors will increase sales and profits and you’re letting them grow stronger.

Search engine optimization has the potential to boost your ecommerce site’s sales and revenue and make you the market leader in your industry. And the good news is that your investment in SEO will even pay for itself in a very short time, while its effects will last for many years.

3. PR

An effective PR for Ecommerce technology places your business at the center of trends and conversations in the online retail and B2B marketplace. If web-based sellers are talking about it, it’s important for your brand to contribute to the discussion and serve as a catalyst for innovative thinking.

As you begin your search for a PR for Ecommerce technology agency, it’s important to look for firms that offer several core capabilities all of which are vital components in a well-round PR for Ecommerce technology strategy:

  • Thought Leadership – developing and executing opportunities to express your brand’s voice on trends discussed in industry-leading media outlets.
  • Research – the use of innovative research and reports to position your brand as a trusted source of information.
  • Speaking Engagements – participation in panels and other opportunities at major industry events, designed to improve networking with eCommerce decision-makers.
  • Content Marketing – contributed articles and other content that engage key audiences and improve customer loyalty.
  • Social Media – proactive social campaigns that build relationships with followers across a range of targeted social channels.

4. Social media:

What platforms does your target audience use most frequently?

Discuss each one in detail, including information about how you plan to engage your audience on that platform.

Social media plays a vital role in online marketing by helping companies establish stronger web presence, generate leads and increase traffic.

A well-structured social media strategy is a very important strategy to improve the development and growth of an ecommerce business

5. Email Marketing:

Email marketing is crucial for Ecommerce businesses because it’s a way for you to directly reach your customers without relying on social media algorithms or search engine rankings.

Email marketing is a relatively low cost marketing solution, especially given its effectiveness. You’ll pay around a penny or less per email sent to your Meanwhile, email marketing has the highest ROI of any form of marketing.

If someone signs up for your email list, it’s because they really do want to hear from you.

Email marketing is an extraordinarily measurable form of marketing. There are stats like open rate, click through rate, and conversion rate to gauge the effectiveness of your email copy and design. Stats like bounce rate, spam complaint rate, and unsubscribe rate give you a clear window into the health of your list. Even stats like email sharing rate and list growth rate can indicate the trajectory of the popularity of your business.

The biggest advantage of being able to track everything is the ability to diagnose where there’s room for improvement.